Buff Dedede
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About
Buff Dedede is a nickname given to a muscular version of the enemy character King Dedede shown in a preview of the game Kirby Star Allies in a Nintendo Direct video released in mid-September 2017.
Origin
On September 13th, 2017, Nintendo released a "Nintendo Direct" promotional video, which featured previews of various upcoming games. During the Kirby Star Allies segment of the video, the character King Dedede is briefly shown on the screen flexing his large muscles (shown below).
Spread
That day, "Buff Dedede" became a trending topic on Twitter,[1] where many users joked about the muscular depiction of the character (shown below).
Meanwhile, a Jojo's Bizarre Adventure-themed photoshop of Buff Dedede was submitted to /r/Kirby[2] (shown below). That evening, the pop culture blog Heavy[3] published an article titled "Kirby Star Allies Features Buff Dedede, Twitter Goes Nuts."
Search Interest
External References
[1] Twitter – buff dedede
[2] Reddit – Yare Yare Dedede
[3] Heavy – Kirby Star Allies Features Buff Dedede Twitter Goes Nuts