Bruh Moment

About

Bruh Moment is a slang expression used to convey a variety of feelings ranging from disappointment and vexation to experiencing secondhand embarrassment, sometimes also used in a similar sense to Epic Fail. The expression references a popular Vine by CallHimBzar and gained popularity in Summer 2018.

Origin

On May 1st, 2014, Viner CallHimBzar^[1] posted a video of former high school basketball star Tony Farmer momentarily collapsing in court after being sentenced, accompanied by a dubbed voice-over clip of his friend and fellow Viner Headgraphix saying "Bruh." In the first five months, the video received over 440,000 loops and 5,600 likes.

Bruh Moment Origin

The exact origin of the expression "Bruh Moment" is currently unknown. The first documented description of the expression was made by Urban Dictionary user Rainer Rose on June 14th, 2014.^[2] However, the expression saw very limited use until Summer 2018.^[3][4]

An urban expression which describes an embarrassing event or compromising situation. A speaker uses "Bruh!" to punctuate his disappointment and/or disgust at the specific event or situation.

Spread

In Summer 2018, the expression gained popularity in ironic meme communities on Reddit, iFunny and Instagram, with an image of Tony Farmer captioned "Bruh Moment" used as a reaction and appearing in edits (shown below).^[5][6][7]

Through Autumn 2018, the expression gained widespread notoriety, often appearing both in memes and as a text reaction, used to convey such feelings as disappointment and being let down. During that time Bruh Sound Effect #2 soundbite gained popularity, appearing in edits on Instagram, iFunny and YouTube.

Various Examples

Search Interest

External References