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Bro! Not Cool
Part of a series on "The Best Men Can Be" Gillette PSA. [View Related Entries]
About
Bro! Not Cool refers to a scene from the Gillette's "The Best Men Can Be" advertisement in which one man stops another from approaching a female passer-by. Starting January 2019, a two-panel screen capture of the scene has been used as a template for object-labeling memes.
Origin
On January 14th, 2019, the Gillette YouTube channel[1] uploaded a short film titled "We Believe: The Best Men Can Be". In one scene of the video, a man tries to approach a female passer-by only to be immediately stopped by another man.
Bro! Not cool, not cool.
Spread
On January 25th, Redditor[2][3] jillianbrodsky posted a two-panel meme and a template based on the scene to /r/MemeEconomy subreddit. The post gained over 33,900 upvotes in three days.
In the following days, versions of the meme were posted across numerous subreddits, including /r/dankmemes[4], /r/memes[5], /r/bonehurtingjuice[6] and /r/prequelmemes[7], and on Instagram[8].
On February 2nd, 2019, YouTuber[9] PewDiePie reviewed several examples of the meme in an episode of Meme Review.
Various Examples
Search Interest
External References
[1] YouTube – We Believe: The Best Men Can Be | Gillette
[2] Reddit – self-deprecating memes are always a good investment!!!
[3] Reddit – jillianbrodsky's Comment
[4] Reddit – He will just forever be waiting for you to come back and pat him
[6] Reddit – Oof, my tummy!
[7] Reddit – Use my knowledge I beg you
[8] Instagram- humanity.gone24's Post
[9] YouTube – The ONLY one who can DEFEAT SHAGGY!