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About

Bread or Baby Arm? is a photo fad in which infants are posed with an outstretched arm next to a stick of bread. The images, which began circulating among Japanese Twitter users in mid April 2016, bear many similarities to the "Puppy or Bagel" series of "Totally Looks Like" image galleries.

Origin

On April 14th, 2016, Twitter user @sn15papa[1] submitted a photograph of a baby's arms held next to a stick of bread with the hashtag "#ๆˆ‘ใŒๅญใฎๆœ€ๅผทใกใŽใ‚Šใƒ‘ใƒณ็”ปๅƒ"[11] (#MyBaby'sGotTheBestBreadPhoto in English) (shown below). Within 24 hours, the post gained over 13,300 likes and 10,600 retweets.

Spread

That day, other Japanese Twitter users began posting photos of their infant's arms posed with bread snacks along with the "#ๆˆ‘ใŒๅญใฎๆœ€ๅผทใกใŽใ‚Šใƒ‘ใƒณ็”ปๅƒ" hashtag, including a tweet by user @nzsk_Syo[12] which gathered more than 34,000 likes and 25,900 retweets (shown below, right).

In the coming days, several news sites published articles about the Japanese photo fad, including BuzzFeed,[2] UpRoxx,[3] NYMag,[4] The Sun,[5] The FW,[6] Mashable,[7] Metro,[8] Bustle[9] and Elite Daily.[10]

Search Interest

Not available.

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