Boy It's Just Alcohol / Boy It's Just Alkahal

Submission 13,381

Part of a series on Viral Videos. [View Related Entries]

About

Boy It's Just Alcohol, continued You Always Doin' Too Much, It's Just Alcohol, You Actin' Like a Kid, and also known as Boy It's Just Alkahal, refers to a viral video of a white barber (TikToker @choppedbystev0) rubbing an alcohol spray on his customer's forehead who then starts swatting him away. The barber tells him, "Boy, it's just alcohol," with an accent that phonetically sounds like "Iss juh alcaha," "Iss juh alkahaw" or "It's jus alkahal." After going viral on TikTok in 2024, internet users recreated the video and lip dubbed it, making jokes about @choppedbystev0's appearance and accent, as well as the customer's reaction to "just alcohol."

Origin

On March 11th, 2024, TikToker^[1] @choppedbystev0 posted a video of him spraying an alcohol spray on a cloth and rubbing it on his customer's forehead. His customer then swats at him and @choppedbystev0 says, "Always doin' too much. Boy, it's just alcohol. Actin' like a kid, it's alcohol." Over one month, the video gained roughly 40.3 million plays and 3.6 million likes (shown below).

Boy, you always doin' too much. Boy, it's just alcohol. Actin' like a kid, it's alcohol. Shi-

Spread

Going into March 2024, TikTokers used the video's sound^[2] for their content. For instance, the first known usage was posted by TikToker^[3] @sweetteataylor on March 13th, 2024, in which he made a joke about a straight friend having their first GBP drink at a gay bar, receiving over 124,100 plays and 4,800 likes in one month (shown below, left).

On March 28th, TikToker^[4] @paulisknown posted a video about buying the "wrong type of rubbing alcohol," making a joke about the word "rubbing." Over 13 days, the TikTok amassed over 5.3 million plays and 806,100 likes (shown below, right).

On March 25th, 2024, X^[7] user @SpinninBackfist tweeted the original video a screenshot of a top comment left on it, calling @choppedbystev0 "Bo nickal from the hood." The tweet received over 6,000 likes in 16 days (shown below).

On March 29th, TikToker^[5] @balenciagafortnitedog posted a video in which he and a friend were doing a crude reenactment of the original video, receiving over 6.9 million plays and 1.1 million likes in 12 days (shown below, left).

Soon after, others posted their own reenactments, like TikToker^[6] @blayse.burton on March 31st, 2024, whose video received roughly 7 million plays and 741,900 likes in 10 days (shown below, right).