BowBowBow / Touch Down To Cause Hell

About

BowBowBow refers to a lyric and sound clip from the 2021 song "Touch Down 2 Cause Hell" (KingMix) by rapper KingDanzz. The song became popularized on TikTok in late 2021, inspiring a dance trend, lip-dub skits and various videos using the song as a background track on the platform. The phrase "Bow Bow Bow" also became associated with the use of finger guns and a challenge called the "#BowBowBowChallenge" on TikTok in 2021.

Origin

The song was originally uploaded to TikTok by its creator Kingdanzz^[1] on July 31st, 2021, in a video where he showcased various different ways to use the song between quick-cut changes in scenery, dance moves, etc. The post received over 714,000 likes in nine months (shown below).

On July 31st, 2021, the full version of the song was then posted onto KingDanzz's YouTube^[3] page, where it received 466,000 views in nine months (shown below).

Spread

The audio sample of the song became popularized on TikTok rapidly, receiving major use throughout late 2021 after it was uploaded. In nine months, the sound was used in over 1.6 million videos.^[2] The highest engagement TikTok to use the sound was a rendition of the dance associated with the song, which was uploaded on August 20th, 2021, by TikToker Cherry.ki,^[4] where it received 15.3 million views in eight months (shown below).

The phrase "BowBowBow" became associated with the use of finger guns and a challenge called the "#BowBowBowChallenge" following the dance trend. For example, TikToker JamesEwens^[5] posted one version on September 12th, 2021, in which various editing techniques and shooting finger guns were used, garnering over 464,000 likes in six months (shown below).

Various Examples

Search Interest

External References