Bottle Night

Submission 2,040

About

Bottle Night refers to a couples activity involving a bottle of wine for each partner and no TV, no phones, just talking. Bottle Night was coined in a viral tweet from Twitter / X user Collin Rutherford (@collin_ruth89) in March 2024, who posted a picture of him and his girlfriend holding bottles of wine during their "Bottle Night" in Buffalo, New York. The tweet was humorously ridiculed online after its virality, mostly because Rutherford portrayed hanging out with his girlfriend as a new, radical invention.

Origin

On March 4th, 2024, X^[1] user @collin_ruth89 tweeted a photo of him and his girlfriend each holding a bottle of wine. He wrote, "Do you know what a 'bottle night' is?" and then elaborated, "We lock our phones away, turn the TV off… Each grab a bottle of wine, and talk. That's it, we simply talk and enjoy each other's presence." Over two days, the tweet received roughly 29.6 million views and 5,200 likes (shown below).

Do you know what a "bottle night" is?
Probably not, because my gf and I invented it during a 2023 blizzard in Buffalo, NY.
We lock our phones away, turn the TV off…
Each grab a bottle of wine, and talk.
That's it, we simply talk and enjoy each other's presence.
We live together, but it's easy to miss out on "quality time".
What do you think?
Do you have other methods for enjoying quality time with your partner?

Later on March 4th, 2024, @collin_ruth89 posted a reply on X^[8] to his "Bottle Night" tweet, that promoted his business, starting with the sentence, "On the other 30 nights of the month, I grind to build my business." The reply gained over 898,100 views and 160 likes in two days (shown below).

Spread

After the tweet's upload, others on X replied and quoted it with jokes about Bottle Night. An early viral example was posted by X^[2] user @ihatethiskid on March 5th, 2024, who posted a quote reading, "Do you know what 'bag night' is? Probably not," gaining over 10,000 likes in a day (shown below, left).

Later on March 5th, X^[3] user @TimAllenItalian quoted the post, writing, "I invented talking to my girlfriend. We both have to get hammered though or it doesn’t work," receiving over 224,000 likes in a day (shown below, right).

In the replies to @TimAllenItalian's quote, users posted more memes about @collin_ruth89's "Bottle Night" tweet. For instance, X^[4] user @RWJBoon tweeted a screenshot of @collin_ruth89's reply^[8] reading, "On the other 30 nights of the month, I grind to build my business." @RWJBoon highlighted absurdity in the statement, writing, "Funniest part is he ignores her the rest of the month," gaining over 220 likes in a day (shown below).

Viral quotes and posts about "Bottle Night" continued to surface on X^[6] in early March 2024.

Simultaneously, other users defended @collin_ruth89 and criticized people who were ridiculing Bottle Night. For instance, on March 5th, 2024, X^[7] user @Very__Regular stated, "no idea why everyone's dunking on this, it's a cute little tradition they have and he's handling the replies well. I deed him the title 'Least Evil Checkmark,'" receiving over 2,400 likes in a day (shown below).