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"Boobs Are Back" Article refers to a controversial article re-published by The New York Post newspaper about female celebrities embracing their chest cleavage as a fashion statement. The article became the subject of mockery on the internet.

Origin

On July 31st, 2017, The Sun[1] newspaper published an article "Curve Your Enthusiasm," which posits a celebrity trend of female stars embracing their chest cleavage, pointing to several prominent celebrities, like Rihanna, as examples.

The following day, The New York Post[2] newspaper republished the article under the headline "Boobs Are Back in a Big Way." When they shared the article on Twitter that day, the post (shown below) received more than 700 retweets and 3,700 likes.

Spread

That day, the article became the subject of controversy. Shortly after the article posted, many started reacting to the article with sarcasm, disgust and confusion (examples below). The central theme of the complaints centered around the question "were boobs ever out?"


Several media outlets covered the article and the reaction, including Allure,[3] Someecards,[4] Cosmopolitan[5] and more. Twitter[6] published a Moments page to archive the article and the reaction.

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