About

Bon Appetite refers to three panels from The Great British Bakeoff in which comedian and contestant James Acaster explains his disastrous flapjacks with the quote "Started making it. Had a breakdown. Bon Appetite." The images were used as reaction images on Twitter following the episode's premiere.

Origin

On March 12th, 2019, comedian James Acaster competed on a special celebrity edition of The Great British Bakeoff. After completely botching a batch of flapjacks in the show's opening round, Acaster explained to the judges that he had a breakdown while making it, before sarcastically inviting the judges, "bon appetite!"

Spread

The day the episode aired, Twitter users began using the moment as reaction images. Twitter user @scottygb tweeted "Literally us all" with the images that day, gaining over 17,000 retweets and 52,000 likes.^[1] User @robynhfrost^[2] tweeted the images with the caption "the creative process," gaining over 66,000 retweets and 193,000 likes (shown below, right).

Another popular tweet came from user @prongsandthedoe, who gained over 31,000 retweets and 84,000 likes (shown below, left). On March 14th, 2019, Acaster joked with a meta version of the meme he created, gaining over 4,700 retweets and 36,000 likes (shown below, right). The memes were covered by Huffington Post^[3] and Digital Spy.^[4]

Various Examples

Search Interest

External References