Bon Appetite

About

Bon Appetite refers to three panels from The Great British Bakeoff in which comedian and contestant James Acaster explains his disastrous flapjacks with the quote "Started making it. Had a breakdown. Bon Appetite." The images were used as reaction images on Twitter following the episode's premiere.

Origin

On March 12th, 2019, comedian James Acaster competed on a special celebrity edition of The Great British Bakeoff. After completely botching a batch of flapjacks in the show's opening round, Acaster explained to the judges that he had a breakdown while making it, before sarcastically inviting the judges, "bon appetite!"

Spread

The day the episode aired, Twitter users began using the moment as reaction images. Twitter user @scottygb tweeted "Literally us all" with the images that day, gaining over 17,000 retweets and 52,000 likes.^[1] User @robynhfrost^[2] tweeted the images with the caption "the creative process," gaining over 66,000 retweets and 193,000 likes (shown below, right).

Another popular tweet came from user @prongsandthedoe, who gained over 31,000 retweets and 84,000 likes (shown below, left). On March 14th, 2019, Acaster joked with a meta version of the meme he created, gaining over 4,700 retweets and 36,000 likes (shown below, right). The memes were covered by Huffington Post^[3] and Digital Spy.^[4]

Various Examples

Search Interest

External References