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About

Blue Ivy's Hand-washing Video refers to a short viral video of Blue Ivy Carter doing a simple science experiment with soap and ground black pepper to illustrate why it is important to wash your hands. The video was posted by her grandmother to Instagram in April 2020 during the coronavirus pandemic.

Origin

On April 18th, 2020, Beyonce's mother Tina Lawson posted a video to her Instagram account and captioned it "Blue’s PSA My brilliant granddaughter Blue did this experiment to show how washing your hands fights the virus . ❤️🙏🏾" (shown below). The video garnered over 74,500 likes in two days.

Spread

On April 18th, 2020, Various Twitter users reposted Tina Lawson's video. Twitter user @CleopatraLament[3] garnered over 90,100 likes and 19,1000 retweets for reposting the video while Twitter user @HelloKennedi[4] reposted the video and accumulated over 52,300 likes and 9,900 retweets in two days (shown below).

On April 19th, Twitter user @_hot__tea___ posted a reaction GIF captioned, "Blue Ivy is already smarter than Mr.Phil and Mr.Oz" and received over 1,100 likes and 180 retweets in a day (shown below). Mashable[2] and The Daily Dot[1] published articles on the viral video.

Various Examples

Search Interest

External References

[1] The Daily Dot – Blue IVY Hand Washing Memes

[2] Mashable – Blue Ivy PSA Hand Washing

[3] Twitter – CleopatraLament

[4] Twitter – HelloKennedi



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