Beyoncé Gooning

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Part of a series on Beyoncé. [View Related Entries]

About

Beyoncé Gooning refers to a viral video and image showing American pop star Beyoncé doing an ahegao-like face while getting her hair washed in a video promoting her haircare line, Cécred. The video was shared widely in mid-September 2024 after internet users noted that Beyoncé seemed to be using a filter that lightened her skin and softened her features, making her look more childlike. Social media users posted memes and jokes about Beyoncé gooning, with her fans excusing her supposedly cringe behavior by calling her a millennial.

Origin

On September 9th, 2024, haircare brand Cécred posted a video of its founder Beyoncé Knowles-Carter using several of its products on Instagram.^[1] The video shows Beyoncé's stylist applying the products to her hair, with Beyoncé rolling her eyes and sticking out her tongue while getting her head massaged. The video gathered over 140,000 likes in three days.

Also on September 9th, the X^[2]^[3] accounts @PopBase and @BeyLegion reposted the video, gathering over 120,000 and 12,000 likes, respectively, in three days. Various internet users commented on the filter used by Beyoncé in her video, as well as her ahegao-like facial expression. X^[4] user @tohneigh reposted a clip of Beyoncé "gooning," gathering over 20,000 likes in three days.

Spread

Various other internet users commented on Beyoncé "gooning" as the clip spread, including Redditor /u/aldorazz, who posted a screenshot of the singer to the subreddit /r/LAinfluencersnark^[5] on September 10th, 2024, with the caption, "I'm upset." The post continued, "This face Beyoncé made has been haunting me for days. Bey… why… we love you… look at us… this isn’t you."

On September 9th, X^[6] user @LyricVault reposted the clip of Beyoncé pulling a face, writing, "Beyoncé stuns while gooning in new video," and gathering over 5,000 likes in three days.

Also on September 9th, X^[7] user @mimimerpp wrote, "me holding in my shit so it rubs against my prostrate," gathering over 19,000 likes on a clip of Beyoncé making a face.

On September 11th, 2024, X^[8] user @mazzypopstar posted a 2020-era TikTok video comparing the woman who said, "Some of y'all 'bout to be real mad at me, but it must be said," to the video of Beyoncé, gathering over 20,000 likes in a day.