About

Bella Hadid's Sneaker Interview refers to a video of supermodel Bella Hadid shopping for and talking about shoes with Complex Magazine. Internet users found Hadid's manner of speech humorous, leading several quotes from the video to be used in image macros and jokes on Twitter.

Origin

On October 2nd, 2017, Complex Magazine^[1] posted a video in which Bella Hadid met with video host Joe La Puma at sneaker store Kith in New York City. On YouTube, the video gained over 1.2 million views over the course of a week (shown below).

Spread

Over the course of the week, people began commenting on the awkwardness of the interview. On October 4th, Twitter user @SouthernHomo tweeted a clip that went viral, gaining over 30,000 retweets (shown below). The tweet included a clip of Hadid saying "If homeboy's coming through with these, it's quiet, but if he comes through with these, homeboy's gonna, like, get it." This clip would be one of the most popular sources for future jokes about the video.

In the following few days, people began using the clip in various jokes, either by turning Hadid's "homeboy" line into a snowclone or by applying it to image macros. Twitter user @urboynico^[2] tweeted a wholesome example of the former, gaining over 450 retweets and 950 likes (shown below, left). User @couturetits^[3] tweeted a joke where Hadid's quote was applied to an episode of Spongebob Squarepants that gained over 29,000 retweets and 55,000 likes (shown below, right). The spread of the jokes was covered by Buzzfeed,^[4] High Snobiety,^[5] and many gossip blogs.

Various Examples

Search Interest

External References