Believe Challenge

About

Believe Challenge is a Twitter challenge posed by American rapper Meek Mill in February 2020. The challenge involves sharing before and after photos revealing personal progress and using the hashtag #believechallenge.

Origin

On February 13th, 2020, Meel Mill^[1] tweeted two pictures of himself before and after he was successful with the caption, "#believechallenge post your progress no matter how far you came!!!" (shown below). The tweet gained over 27,600 likes and 5,400 retweets in a day.

Spread

On February 13th, 2020, Twitter users began participating in the Believe Challenge. Twitter user @Swizzymack^[2] posted two pictures of himself with the caption, "#believechallenge went from a dirty north philly kid to headlining main stages. All because of party music too. Never stop believing ur dreams." (shown below, left). The tweet garnered over 80 likes in a day. That same day, Twitter user @gnfkusher^[3] posted a mug shot next to a picture of himself at work with the caption, "#believechallenge @meekmill 8years and a HVAC-R certification later" (shown below, right). The tweet received over 740 likes in a day.

The next day, Twitter user @jazbookie^[4] participated in the challenge and shared her progress with mental health (shown below, left). Time^[5] magazine published an article on the challenge.

Various Examples

Search Interest

External References