Before Thanksgiving Vs. After Thanksgiving refers to a series of social media posts that express how the users look, feel and act before their holiday meal on Thanksgiving and after their meal. The "Before" photograph, generally, shows a thinner, happier subject, while the "After" image shows a larger and more exhausted subject.

The earliest known usage of the meme was posted on November 27th, 2013 by Twitter ^[1] user @emmalongley22. The post shows a thin woman in a bikini under as the "Before" image and a large woman as the "After" (shown below).

The following year, the format became more common, with Twitter users posting a variety of variations of the first tweet. In general, people would post photographs of a thin person and a large person, but others would post photographs of themselves tired after their meal (example below, right).

On November 28th, 2014, Vine ^[2] user Alx James posted a video that depicted a person before and after the meal. However, in this case, the person becomes a hardened shopper ready for Black Friday. The post received more than 196,000 likes, 74,000 revines and 12 million loops (shown below).