Beautiful Cabin Crew 🌹 / Scarlett Johansson💋💋 / Why Don't Pictures Like This Ever Trend

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Part of a series on Facebook AI Posts Epidemic / Facebook AI Slop. [View Related Entries]

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You Will Never Regret Liking This Photo, also Why Don't Pictures Like This Ever Trend, Beautiful Cabin Crew 🌹, Scarlett Johansson💋💋, #BOOMchallenge, among other phrases, refer to a set of catchphrases commonly used as engagement bait on Facebook by users trying to push the popularity of their posts, most notably Facebook AI Slop posts. The frequent use of these phrases on Facebook was brought into the spotlight by gimmick X / Twitter account Insane Facebook AI Slop in mid-2024, with phrases getting parodied on other social media.

Origin

In late 2023, a major influx of AI-generated content, known as the Facebook AI Posts Epidemic, began on Facebook. The epidemic involved a large number of AI-generated art being spammed by real users and bot accounts in a bid to farm engagement.

In late December 2023, AI-generated images of flight attendants holding imagery of Jesus Christ and Jesus revealing himself to fight attendants became a viral trend on Facebook, with the images being spread by Facebook pages such as Amazing Dreame^[1] and Enrico Viral Media.^[2]

On December 26th, 2023, Amazing Dreame made one of the earlier posts within the format, an AI-generated image of a flight attendant holding a picture of Jesus Christ in her hands that gained over 104,000 reactions and 510 shares on Facebook^[3] in six months (shown below).

Notably, the images were titled "Beautiful cabin crew 🌹 Scarlett Johansson💋💋" and tagged "#BOOMchallenge" and "cabincrew," likely to boost engagement (examples seen below). The "#BOOMchallenge" hashtag refers to the Boom Challenge, a 2021 TikTok trend that involved people dressing up into fashionable, revealing or otherwise unusual clothes, but has since lost its meaning as it has been used for engagement farming purposes.

It is currently unknown why Scarlett Johansson specifically was mentioned in the posts, but it's assumed that the actress' popularity as a search subject among the target audience of the AI posts was the primary reason for that.

In the following months, as the AI posts epidemic continued, more phrases achieved prevalence, with posts often featuring multiple phrases at once to boost engagement. While no longer featuring flight attendants, AI posts continued to use "Beautiful cabin crew 🌹" and the hashtag "#cabincrew" in their descriptions, with the phrase "cabin crew" generally gaining association with AI-generated content on Facebook.

Notably, the AI art-centered Facebook^[4] page Beautiful Cabin Crew, created in December 2023 and named this way on February 4th, 2024, had over 390,000 followers as of early June 2024.

Spread

On April 21st, 2024, the gimmick account Insane Facebook AI slop (@FacebookAIslop) was launched on X^[5] / Twitter, reposting bizarre AI-generated content from Facebook (examples^[6]^[7] shown below).

As the account reposted images together with descriptions, the phrases from the AI posts gained further recognition online, inspiring parody posts and posts inquiring about the reasons for their use.