#BeABrawlStar

About

#BeABrawlStar refers to a series of advertisements for the Brawl Stars app on TikTok made to be imitated in duets by regular TikTok users.

Origin

On April 15th, 2019, The Brawl Stars official TikTok page @brawlstars posted four videos each featuring a different "brawler," or character in the game. The brawlers Barley, Brock, Dynamike, and Sakura Spike are each featured performing signature moves to the song "All Star" by Smash Mouth. Each video caption tells users to "duet to #BeABrawlStar." The videos received 32,100, 47,100, 37,800 and 53,400 likes respectively in ten days.

Spread

On April 15th, 2019, sponsored and unsponsored TikTok users began posting duet videos. Sponsored user @k_eevin's video received 83.2k likes in ten days (shown below, left). Another sponsored user, jokahtululu gained 73,000 likes on his video dueting the character Brock (shown below, center). Unsponsored videos were a little lest serious like @lilshockey's duet which gained 13,000 likes in ten days (shown below, right).

On April 17th, @Brawl Stars posted another video featuring all of the characters (shown below, left). The video gained 70,500 likes in a week. Duets were made in the following days by sponsored and unsponsored users gaining upwards of 652,800 likes like user @jaysencroes (shown below, right).

Various Examples

Search Interest