Amir the Uber Eats Guy

About

Amir the Uber Eats Guy refers to an Indian Uber Eats delivery driver featured in AI "text story" videos on TikTok, YouTube and Instagram. His name usually appears as "Uber Eats guy" or "Uber Eats GOAT" on the phone screen. Amir the Uber Eats Guy videos are considered Sludge Content and Brainrot because of background videos placed behind the iMessage screenshots designed to maximize visual stimulation. Amir the Uber Eats Guy is portrayed as the best Uber Eats delivery driver in the world because he can deliver to anyone regardless of their insanely remote or impossible location. He's considered the GOAT of Uber Eats similar to the Manjeet vs. Bobir trend about powerscaling elite Uber and Uber Eats drivers. "Amir Story" videos, as they were often called, appeared en masse in late 2024 and early 2025.

Origin

On September 5th, 2024, TikToker^[1] @daily.textstories2 posted a video that showed a "text story" with a man named Amir the Uber Eats Guy. The background was a Minecraft parkour video and it was created with some kind of PDF to Brainrot AI generator, using an AI chatbot and AI voices. Over four months, the video received roughly 13,200 likes (shown below). It's currently the first-known Amir the Uber Eats Guy video.

Spread

Others added to the trend in the following months. For instance, on November 23rd, 2024, TikToker^[2] @dailytextifying posted an Amir text story in which the person asks, "Can you deliver my food Amir? I live in the medieval ages." The video received over 21,400 likes in two months (shown below).

On November 27th, YouTuber^[8] Luco posted an Amir Story video as a Short, receiving 725,000 likes in two months (shown below).

More YouTube examples popped up in the following weeks, like another one shared by YouTuber^[7] Luco on December 5th that received over 1.2 million likes in a month (shown below).

On December 11th, 2024, TikToker^[3] @vs.chefcurry posted a video of a man swimming into the ocean while holding food, with a caption reading, "Amir's average deliveries," gaining over 467,200 likes in a month (shown below).

On December 16th, TikToker^[4] @geomaphistory posted a mock geography video about Amir taking over India and other Southeast Asian countries, receiving over 668,500 likes in a month (shown below).

Amir the Uber Eats Guy videos were shared on Instagram during the same timeframe. For instance, on December 13th, 2024, Instagram^[5] user @zokryn posted an Amir Story video as a Reel, gaining over 2,000 likes in a month (shown below).

The memes continued across social media heading into January 2025. For instance, on January 2nd, Instagram^[6] user @amir_dolla.tip posted a Squid Game Domino's ad showing an employee delivering a pizza during red light, green light. The video joked about the employee being Amir's daughter, receiving over 15,600 likes in 13 days (shown below).

Various Examples

Search Interest

External References