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Related Explainer: What Is The 'Here We Go Again' Meme? The 'GTA' Image Of Infinite Repeating Explained


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Ah Shit, Here We Go Again refers to a memorable scene from 2004 action-adventure video game Grand Theft Auto: San Andreas. Starting in April 2019, the scene gained significant popularity as an exploitable, often used in reference to repeating confrontations, although other meanings can also be derived depending on the context.

Origin

On October 24, 2004, action-adventure video game Grand Theft Auto: San Andreas, developed by Rockstar Games, was released for Playstation 2. [1] Immediately following the opening cutscene, in which the main protagonist Carl "CJ" Johnson is harassed and blackmailed by corrupt police officers, the game starts with him finding himself in a hostile neighborhood.

Ah shit, here we go again. Worst place in the world, Rolling Heights Ballas country. I ain't represented Grove Street in 5 years, but the Ballas won't give a shit.

Spread

The scene did not see any significant spread online until 2015. On January 7th, 2015, YouTube user ZMOONCHILD live posted the scene to the website, where it gained over 147,500 views in five years.[2] On September 23rd, 2015, GTAforums user Sentinel Driver used the image as a reaction.[3]

Before September 2018, the image showed limited spread online as an exploitable and an image macro. On November 11th, 2017, Wykop.pl user Sharpshovel posted one of the earliest known edits of the screenshot (shown below, left).[4] On December 7th, 2017, Memecenter user superstar211 posted the captioned screenshot to the site, receiving 345 likes in 16 months (shown below, center).[5] On July 15th, Redditor sleppypiggy used the image in a post to /r/historymemes subreddit, accumulating 140 upvotes in six months (shown below, right).[6]

On September 15th, 2018, Reddit user Arlkaj submitted the captioned macro to /r/MemeEconomy subreddit, where it received over 490 upvotes in six months (shown below, top left).[7] In the following months, the image saw moderate use as an image macro and an exploitable, with variations of the meme appearing in /r/memes,[8] /r/Tekken[9] and other subreddits, as well as on Instagram.[10]


On April 3rd, 2019, Twitter user @ChaoticGeekCG submitted a green screen edit of the scene to the site,[11] later also uploading it to YouTube.[12] The tweet gained over 1,700 retweets and 5,200 likes in one week.

In the following days, multiple users posted edits of the scene on Twitter and other online platforms. For example, on April 4th, 2019, Twitter user @DayXwolfXl uploaded a JoJo Approach edit based on the scene which gained over 160 retweets and 440 likes in five days(shown below).[13]


On April 6th, Twitter user @TrueJCGamer uploaded an edit which gained over 3,800 retweets and 13,400 likes in three days (shown below).[14]


Various Examples


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