Adult Swaddling
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About
Adult Swaddling is a type of therapy in which an adult is wrapped in cloth like a newborn infant and rocked back and forth.
Origin
"Adult Swaddling" is the English name for Otonamaki, which was developed by Kyoto midwife and professor Nobuko Watanabe.[1] She believes the practice helps new mother recover from shoulder and hip pain, as well as destress, though other physicians fail to see the benefit.
Spread
Stories of the trend began to spread across western media in late January of 2017 after Quartz[2] published a video about the practice on the 30th. After that it was picked up by Reuters,[3] Huffington Post,[4] New York Post,[5] and more. On February 12th, the articles and the reactions to them made Twitter Moments.[6]
Search Interest
External References
[1] Tech Times β Adult Swaddling Is All The Rage In Tokyo: This Trend Explained
[2] Quartz β Japanese women are being swaddled in cloth as a form of stress therapy
[3] Reuters β Adult swaddling therapy fad hits Tokyo
[4] Huffington Post β Adult Swaddling Is Tokyoβs Top New Trend
[5] New York Post β Japanese adults are being swaddled like babies for therapy
[6] Twitter Moments β Adult swaddling is becoming big in Tokyo
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