A Circle?? In the Triangle Factory?? / I Guess We Doin Circles Now

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About

A Circle?? In the Triangle Factory?? and I Guess We Doin Circles Now refer to a webcomic about two different people working at a red triangle factory reacting to a blue circle coming down the conveyor belt. The first character picks up the circle and says, "a circle?? in the triangle factory?? how queer!!" The second character just looks at the blue circle and says, "I guess we doin circles now." The original cartoon was posted to Twitter / X by user @MeatMarket__ in August 2024, who captioned it, "which one are you?" In quotes and replies, other X users shared voiceovers and used elements of the comic like an exploitable meme. Other stick figure characters and shapes like green squares entered the meme, expanding the shape factory's lore. Others spread the catchphrase "I guess we doin' circles now" in other posts and used the frame as a reaction image to portray detachment to change.

Origin

On August 16th, 2024, X^[1] user @MeatMarket__ tweeted a two-panel MS Paint webcomic showing two different factory workers reacting to a blue circle coming out of the conveyor belt at a red triangle factory. The first character picks up the circle and says, "a circle?? in the triangle factory?? how queer!! I've never seen such a thing- I must inquire about this further with my supervisor post-haste!!" The second one says, "I guess we doin circles now," portraying a detachment to change. The comic (shown below) was captioned, "which one are you," in the original tweet which amassed over 246,000 likes in three days.

a circle?? in the triangle factory?? how queer!! ive never seen such a thing- i must inquire about this further with my supervisor post-haste!!

i guess we doin circles now

Spread

In the following days, the tweet received viral quotes and replies in which users furthered the meme's evolution. For instance, an early example was a voiceover shared by X^[2] user @SuzySnoozie on August 16th, 2024, receiving over 21,000 likes in three days (shown below).

Exploited image macros then surfaced en masse. For instance, on August 16th, 2024, X^[3] user @MojoboJomo tweeted a comic with an anchorwoman reporting on the defective triangles, receiving over 23,000 likes in three days (shown below).

On August 17th, X^[4] user @girlmeat5557 shared an iteration with a new character wearing glasses, telling the factory worker, "management says we have to start making circles," receiving over 100,000 likes in two days (shown below).

On August 18th, 2024, X^[5] user @Scooblee1 shared an iteration with a green square coming out of the "circle maker" conveyor belt, receiving over 34,000 likes in a day (shown below).

In the following days, others riffed on the green square evolution, like X^[6] user @TheAll3ycat later on August 18th, showing a "Days Without 🟩" sign behind a worker watching a green square come out of the conveyor belt, earning roughly 68,000 likes in a day (shown below).

The comics from Twitter / X then went viral via reposts on other social media sites like Instagram^[7] and Reddit ^[8] in August 2024.

In the following weeks, the triangles, circles and squares were replaced by meme creators to mock real-life products from companies and brands. The practice was common among video game fandoms and other subcultures to highlight odd changes in product production.

For instance, an early viral example was shared by X^[9] user @Brownie_Fury on August 23rd, 2024, focused on the company Yamaha, showing the factory worker reacting to pianos, golf carts and boats coming down the conveyor belt, finally saying, "i hate this fucking company." Over four days, the post amassed roughly 213,000 likes (shown below).

In the following days, meme creators evolved the "i hate this fucking company" format, such as Facebook^[10] user Dz Penalber on August 24th, who referenced the company General Electric, showing the factory worker saying, "Man I love this company," gaining over 1,300 reactions in three days (shown below).