About

A Bullet. A Bullet? A Bullet. refers to a scene from the 2005 film Wallace & Gromit: The Curse of the Were-Rabbit in which a superstitious vicar tells another character of a way of killing a were-rabbit, which is shooting it with a gold bullet. In the scene, the characters repeat the word "bullet" several times, with thunder striking after each time they say the word. First gaining popularity as a video caption format among Spanish-speaking users on TikTok in March 2024, the video gained virality as a caption meme and a reaction in November 2024.

Origin

On October 7th, 2005, the animated comedy film Wallace & Gromit: The Curse of the Were-Rabbit premiered in the United States.^[1] In one scene of the film, characters Lord Victor Quartermain and Reverend Clement Hedges are having a conversation on the ways to kill a were-rabbit, with Hedges revealing that it requires a gold bullet.

In the scene, after Hedges says "a bullet," Quartermain repeats after him to confirm, with the word repeated three and a half times and thunder striking after each time it is said (scene shown below).

To kill such a creature would require nerves of steel and… a bullet.
- A bullet?
- A bullet.
- A bu- oh! What kind of bullet?
- A bullet of pure gold.

On January 17th, 2022, YouTuber^[2] Vo Memes posted a YouTube Poop based on the scene that received over 200,000 views in three years (shown below).

Spread

In March 2024, the scene gained popularity as a video caption format, initially among Spanish-speaking users on TikTok. For example, on March 15th, 2024, TikTok^[3] user @no_pos_ana posted a meme based on the video that received over 537,000 views and 97,700 likes in one year (shown below).

Translation: When you ask your friend how much health the enemy has.

On October 30th, 2024, X^[4] user @Cybrid101 posted a caption meme about Sonic the Hedgehog video games based on the clip. The meme (shown below) garnered over 3.7 million views, 6,900 reposts and 60,000 likes in four months.

In early November 2024, the video gained virality as a caption format, with multiple memes based on it going viral. For example, on November 3rd, 2024, X^[5] user @skarlet_jester posted a meme that received over 2 million views, 7,000 reposts and 73,000 likes in three months.

Various Examples

Search Interest

External References