How The Search For The 'Cure To Male Loneliness' Became A Phrasal Template For Memes

In recent weeks, the meme "Is the Cure to Male Loneliness Out on the Pickleball Court?" has become a prominent exploitable and phrasal template using the snowclone "Is the Cure to Male Loneliness X?"

Originating from a New York Times opinion piece by author Michelle Cottle last month, the article discusses the topic of pickleball and its potential to alleviate male loneliness, featuring an illustration of a redheaded man crying while observing others playing the sport.

This meme template has gained virality as creators screen-capture the article and replace the original subject with different topics, modifying what the man is crying over.

In our latest video, we explore more details about the original source of the meme, as well as how people are using it.