Why Are People Calling Adam22 Of 'No Jumper' A 'Cuck?' The Backlash Over His Wife's Video With Jason Luv Explained

Adam22, the founder of the No Jumper YouTube channel and podcast, is no stranger to controversy. This year alone, Adam has come under fire for outing his co-host for hooking up with a transgender model and for a series of troubling allegations that first surfaced in 2018. Now, Twitter users are making fun of him for letting his wife Lena the Plug do an adult video with another man. Here's the full story.

Why Is Adam22 Being Called A 'Cuck' On Twitter?

In late June 2023, Adam22's wife, an independent content creator who goes by "Lena the Plug," announced her first-ever video with another man, Jason Luv. In the past, Lena has only done videos with other women and Adam himself. The two even have a podcast called Plug Talk, where they hook up with women together and then interview them.

In the days following the announcement, Adam22 began to receive backlash online as people began calling him a cuck for allowing her to hookup with another man. Adam talked about the decision with Sneako, another creator who faced similar backlash in the past, on an episode of his podcast, saying he's "cool" with Jason Luv and that letting her do the scene was a good move for her career.

How Has Adam22 Responded To The Backlash?

The backlash became very present on Twitter in early July after Adam22 started tweeting about it, defending his and his wife's decision. In one tweet, he writes, "Kinda weird how calling me a cuck is supposed to offend me. I saw the video and I thought it was pretty hot! If that makes me a cuck, so be it."

In another, he admits he "felt a little jealous at first" about the decision, but, "sleeping with that gentleman has been amazing for both her career and our business" and that he's "overall glad" they did it. He also got flack from some other creators, including LeafyIsHere, who he quickly shut down.

Since then, Adam22 has been leaning into the backlash. He's made several tongue-in-cheek posts joking about the situation, including a tweet where he discusses the strength it takes to let your wife film with another man. Another post features Adam22 fake crying while fitness influencer Bradley Martin holds Lena in his hands.

For the full history of the Adam22 cuck backlash, be sure to check out Know Your Meme's encyclopedia entry for more information.