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What Is The 'Taylor Swift August' Meme? Viral Posts About 'Salt Air' And 'Swifties' Celebrating 'August Day' Explained


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Published August 01, 2025

Taylor Swift memes have become intertwined with the month of August and non-Swiftites are confused. Is there a reason for all the "Taylor Swift August" memes on the timeline today? The short answer is yes.

The long answer dates back to the year 2020, when a song called "august" was released by Swift and was immediately lauded by fans. Every year, the song's legacy resurfaces, like when Mariah Carey defrosts around Christmas time. Fans can smell the "salt air" and feel the "rust on your door" like clockwork.

So, what's with all the "Taylor Swift August" memes? Where did the joke start and what is Swift's song "august?" Let's explain.


Where Did The 'Taylor Swift August' Memes Come From?

Back in July 2020, Taylor Swift released an album called folklore, which dropped during the COVID-19 Pandemic, giving her fans a mental break from the lockdown blues.

The eighth track on the album is called "august" and since its release, it's become one of the project's more well-known songs. On YouTube, the song's lyric video has over 118 million views as of writing.


Shortly after the album's release, Twitter / X user @jillboard tweeted, "August… Taylor Swift predicted this." The post resonated with people at the time, receiving over 38,000 likes.

The tweet was just the beginning of the yearly ritual among Swift's fandom of bringing back "august" at the same time each year.


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What's With The 'Salt Air' And 'Rust On Your Door' Memes?

Taylor Swift's "august" starts with the lyrics, "Salt air, and the rust on your door / I never needed anything more / Whispers of 'Are you sure?' / 'Never have I ever before.'"

The emotional opening with the sensory details of "salt air" and a rusty door has persisted alongside "august" memes since the beginning. Sometimes, Taylor Swift fans only reference "salt air" and rust in their viral memes, which can be confusing to those who are uninformed.


How Is Taylor Swift's 'August' Used In Memes?

Over the past week, you've probably seen a couple of contextless posts about Taylor Swift and August, especially if some of your mutuals are self-proclaimed Swifties.

The meme format is rather simple. When August comes around, Swift's fans name-drop the month, "salt air" and "rust on your door" to pay homage to the nostalgic song. It's a fun inside joke for the singer's community.

Over the years, the posts have become more elaborate and layered, as they've been combined and compared to similar, cyclical meme trends like "Mariah Carey Defrosting" and Lil Uzi Vert saying, "It's Only My Third Day Out Here, I Don't Know."

The date is essential for these trends. They resurface like clockwork every year, and that's the prevailing punchline. It's just a way for Swfities to mark time, one yearly ritual after the other.


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What Are Some More 'Taylor Swift August' Memes?



For the full history of Taylor Swift's "August" and Salt Air, be sure to check out Know Your Meme's entry for even more information.

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