What Is The 'Oh My Gotto' Meme? The Viral 'Blue Archive' Momoi Videos Explained

All across YouTube and TikTok, memes featuring a chibi version of Momoi from the video game Blue Archive are going viral. The memes, known as "Oh My Gotto," utilize AI to make Momoi dance and sing in a variety of subjects. But what makes them so popular? Here's what you need to know.

What Is The 'Oh My Gotto' Meme?

In February 2024, TikToker @dripkiddoofficial started posting a series of memes where chibi versions of Momoi and Aris from Blue Archive dance and sing to a given subject. The first video in the series has Aris react to a field of corn, saying, "oh my god, corn," then singing the song "Freak On a Leash" by the band Korn. The second video features Momoi doing the exact same thing.

These videos began gaining millions of views, inspiring the TikToker, as well as other TikTokers, to keep the meme going. While the earliest examples use a clip where the AI voice says "oh my god," an April 10th version of the meme by TikToker @cheesewizrad used a clip where they pronounce the phrase, "Oh my gotto," which has become the more popular audio going forward.

How Is 'Oh My Gotto' Used In Memes?

Since going viral on TikTok, the meme has migrated over to YouTube, where it's proving similarly popular. Each example of the meme features the chibi character standing next to a subject, saying "oh my gotto, X," "X" being the subject, then dancing while singing a song that references the given subject. While most videos feature Momoi, others feature Aris.

The memes utilize AI voices of the characters to make them more authentic and effective. Between April and July 2024, many examples of the meme have gone viral, with some even referencing other memes, like the LeBron James 'You Are My Sunshine' memes and the galvanized steel memes.

For the full history of "Oh My Gotto," be sure to check out Know Your Meme's encyclopedia entry for more information.