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What Is The 'Moothew' Meme And Is The 'Zesty Cow' Video Real? TikTok's Viral 'Matthew Moo' Video Explained
TikTok's latest obsession is a video of a sassy cow known as Moothew mooing for the first time in a particularly "zesty" way.
The video started going viral on TikTok at the end of November, with many users believing it to be real. However, there is a lot more going on behind the scenes of the viral video than you might think, and the fact that so many people are falling for it is giving K-pop fans a good laugh.
Here's what you need to know about the "you found your moo" video going viral on TikTok.
What Is The 'Moothew' Meme?
In mid-October 2024, TikToker @farmgrrrrl posted a now-viral video of her calf Daisy mooing for the first time, garnering over 30 million views in just two months. Then, in mid-November, the official TikTok account for K-pop group Zerobaseone posted a video in which Seok Matthew plays a game in which he has to moo at different frequencies to guide a cow over hurdles.
Some of his moos have been described by viewers as sounding zesty, which is a slang term for "effeminate" or "gay." The video sparked tons of niche reactions and memes within the online K-pop fandom.
At the end of November, TikToker @justanimalsbeindudes then posted a now-viral edit combining these two videos by replacing Daisy's moos with Matthew's. The results are a hilarious video in which it appears as though the cow is mooing in a zesty way.
The video went viral on TikTok when @millennial.memes reposted it to the tune of over 19 million views in about two weeks. Since then, it's only continued to spread as those out-of-the-know continually believe that the video is real.
How Is 'Moothew' Used In Memes?
The video of Seok Matthew mooing became a niche meme amongst K-pop fans shortly after it was uploaded to TikTok in October. Then, when it was combined with the cow video, it went viral to a larger TikTok audience. Some of the most popular memes are lip dubs in which people lip sync to the sassy moo.
The video has also inspired a lot of reactions from people outside the K-pop sphere. Many seem to believe that the video is real and that the cow is actually mooing like that. Others who know the full context of the video are posting their own videos expressing shock that people are falling for the video.
For the full history of Moothew, be sure to check out Know Your Meme's encyclopedia entry for more information.