What Is The 'I Understand It Now' Meme Going Viral On TikTok? The Viral 'Lethal Shooter' Catchphrase And Its Memes Explained

The catchphrase "I Understand It Now" has taken TikTok by storm in the last few weeks, originating from influencer Chris "Lethal Shooter" Matthews, known for his trick-shot content.

But what exactly did influencer Lethal Shooter "understand" that inspired a series of hood irony memes on TikTok? Here's what we know so far!

When Did The 'I Understand It Now' Catchphrase Went Viral?

Fitness and basketball influencer Chris "Lethal Shooter" Matthews first said the viral phrase in a video posted in June 2024, while showing off his skills with a basketball, adding point guards to the rim (seen below). As he missed one of his initials shots, Matthews said, "I understand it now," and proceeded to shoot the ball without hitting the point guards.

The phrase gained viral popularity in late 2024 and is often used as a catchy comment in humorous posts centered on aiming correctly, similar to other internet slang like "lock in."

How Is The 'I Understand It Now' Catchphrase Used In Memes?

It took a few months for the "I understand it now" meme to gain traction on TikTok, as it saw a significant rise in early November 2024, particularly in comedic content about flirting, gaming, or navigating everyday life challenges that require focus.

On November 5th, TikTok user @qu2ncy posted a relatable skit with the caption, "When you miss ur first shot on fine s but you understand it now."

Another video by user @huncho619 featured a comedic skit playing Dragon Ball: Sparking! Zero, humorously overlaying the phrase.

For the full history of the I Understand It Now, be sure to check out Know Your Meme's encyclopedia entry for more information.