What Is The 'I Like My Cheese Drippy, Bruh' Meme? Logan Paul's Viral 'Lunchly vs. Lunchables' Memes Explained

The Lunchables competitor "Lunchly," created by influencers Logan Paul, KSI and MrBeast, has been getting a lot of heat online recently. Now, a specific advertisement for the product that compares it to its competitor is going viral as a meme on TikTok, giving people just one more reason to laugh at the bizarre influencer product. But what is the "I like my cheese drippy, bruh" meme exactly and why is it going viral? Here's what you need to know.

What Is The 'I Like My Cheese Drippy, Bruh' Meme?

In mid-September 2024, as part of the Lunchly rollout, KSI, Logan Paul and MrBeast released a video where they compare their product to its direct competitor, Lunchables. For those who don't know, Lunchly is a kid's lunch product created and marketed by the influencers that's meant to be a healthier alternative to Lunchables. It comes in a few varieties, including crackers with meat and cheese, a DIY pizza and nachos.

At one point in the ad, Logan Paul companies the cheese dip in the Lunchly nachos versus the Lunchables nachos. After dipping each nacho in its respective cheese, he looks at the Lunchly nacho and says, "I like my cheese drippy, bruh." Some viewers saw this as a bit cringe and decided to make memes out of the clip, starting with a simple "get out" edit on TikTok that garnered over 14 million views in about two weeks.

How Is 'I Like My Cheese Drippy, Bruh' Used In Memes?

The advertisement, as well as the phrase "I like my cheese drippy, bruh," kept on inspiring memes on TikTok and YouTube, spreading like wildfire. One popular example is a video where a TikToker watches the Talk Tuah podcast while eating the Lunchly nachos, exclaiming, "I like my cheese drippy, bruh," after dunking his nacho.

Some other popular examples are AI edits which replace Logan Paul with a fictional character. These bizarrely well-done edits, which are mostly by TikToker @xslappity, replace both Paul's appearance and voice and are gaining tons of views on the app. Ultimately, the memes are pretty harmless, especially considering the actual controversy surrounding the product right now.

For the full history of the I Like My Cheese Drippy, Bruh meme, be sure to check out Know Your Meme's encyclopedia entry for more information.