A TikToker has become the app's number one enemy after dropping a controversial video using the phrase, "Never mix your beautiful white snow with dirt."

The TikToker goes by @coolgirlvril, and she's become the subject of memes, criticism and purposefully ugly drawings after her video went viral and purportedly caused her original account to get deleted.

So what exactly does "Never Mix Your White Snow with Dirt" mean, and how are TikTokers responding to the video? Here's what you need to know.

What Does 'Never Mix Your Beautiful White Snow With Dirt' Mean?

While the exact origins of the phrase "never mix your beautiful white snow with dirt" are unclear, it started to become the subject of videos on TikTok around March 2025.

That month, TikToker @chadlife1 posted a video of dirty snow under the caption, followed by TikToker @hzlnbluh in April, whose video gained over 320,000 views in a month.

Later that month, TikToker @coolgirl01001 then posted a selfie video in which she places the caption over her face, garnering an unknown number of views before it was removed along with her whole account, inspiring her to make a new account under the name @coolgirilvril.

The hateful phrase is a statement against multiracial relationships, with "beautiful white snow" referring to white people and "dirt" referring to people of other races. Essentially, people who use the dog whistle-esque phrase in videos are discouraging white people from dating outside their race.

How Is 'Never Mix Your Beautiful White Snow With Dirt' Used In Memes?

After posting her video, @coolgirlvril went viral in the worst possible way, inspiring a torrent of criticism from other TikTokers. The majority of her critics are multiracial TikTokers who vehemently disagree with the idea behind the caption.

These TikTokers have since taken the opportunity to make fun of @coolgirlvril, dismantle her idea and spread positivity about mixed-race relationships and children.

One TikToker, @dissolvedgirlxxx, went viral with a video that contrasts @coolgirvril's opinion by showing a compilation of successful and attractive multiracial people. TikToker @zoeyqnn_ went viral by sharing a video of herself with the sarcastic caption, "I apologize that my dad mixed his 'beautiful snow' with my moms 'dirt.'"

What Are Some More Reactions To The 'Never Mix Your Beautiful White Snow With Dirt' Meme?

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For the full history of Never Mix Your Beautiful White Snow With Dirt, be sure to check out Know Your Meme's encyclopedia entry for more information.