Basketball fans who watch ESPN likely saw the moment during the First Take in which Brian Windhorst correctly predicted the NBA shenanigans that were unfolding, leading to the phrase "Now why is that?" to become a meme sensation.

For everyone else, this is a meme that seems to have just come out of nowhere, and doesn't always seem to make sense. As usual for ESPN analysts, the name of the game is to generate views, and one of the best ways to generate views is to either be correct, or contradictory, and it's far easier to be contradictory than correct, as Stephen A. Smith can attest to. To this, when an analyst is both correct and runs contradictory to the others around them, it's sure to make a great moment, which is what happened here.

He Lied

So You Buy More

A long-standing cultural question that has been used in movies and TV shows for decades, the answer always seems to come back to Big Buns trying to make you buy multiple packs.

Ouch

Spend Too Much

Spent it all on Genshin Impact, bro.

Early Means Never

In the military, time isn't just a construct, it's a construct no one understands.

Sorry Bro

Close Enough

The first name was Violet, don't overlook that part.

Minions Is Goated

Because Of Lobbying

It belongs on ESPN: The Ocho.

It Happens


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Now Why Is That?
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