The Carhartt brand has historically been known as tough and dependable, usable by construction workers and other blue-collar types who are out there doing a rough and tumble job. Recently, however, the brand has found itself a new surprise demographic: the urban streetwear group.

With Carhartt starting to approach the Supreme level of streetwear recognition, it's become a bit of a meme. A similar epidemic could be seen in the early '90s when grunge music had everyone buying and dressing like lumberjacks for a few years. In a similar result, some of these fashionable dripped out guys are finding themselves getting gatekeeped by others making memes out of them.

Very Versatile Clothing

Only Real Bros Wear Carhartt

True

Still wears you out, TBH.

Best Covenant TBH

Let's be real, it was kinda ridiculous that you had to know to say yes to the cat immediately the first time you ever talked to it to join the forest covenant.

This Art Style Needs Work

You Need It Bro

Working on yourself is kino tho.

The Worker's Shoe

That thing is definitely heavy tho.

Obviously

Someone like this thinks "forklift" refers to brunch.

Generalist Clothing

Toasty


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